New Title Sponsor for Laguna Seca
Big news from the iconic racetrack in Monterey County.
WeatherTech and the County of Monterey have come to terms on a naming rights agreement for Laguna Seca Raceway for a five year, $5 million agreement. The Sports Car Racing Association of the Monterey Peninsula (SCRAMP) manages the track on behalf of the county. The existing 17 year agreement between the track and Mazda ends on March 31st.
"The swiftness of an agreement is testament to the iconic facility’s stature in the world of motorsports,” a statement from the track read. “Already as word of the pending agreement surfaced, accolades from within the industry has been favorable.
“SCRAMP was able to capitalize on not only the facility’s heritage, but on the future plans in place to enhance the facility for generations to come.
“Laguna Seca has long been an economic engine for the Central Coast and it continues to operate without the benefit of public funds.”
WeatherTech, based in Bolingbrook, Ill., is a leading, all-American manufacturer of vehicle accessories, such as floor and cargo liners, side window deflectors to provide complete automotive interior carpet protection from mud, dirt, snow and more. WeatherTech has extensive involvement in motorsports. In addition to sponsoring the IMSA WeatherTech SportsCar Championship and its own team, WeatherTech CEO David MacNeil and son Cooper are themselves sports car racers.
WeatherTech Raceway Laguna Seca's major event season features the Sea Otter Classic, April 19-22; Ferrari Challenge, May 4-6; AMGEN Tour of California Men's Stage 3 Finish, May 15; Spring Classic Showcasing Nitro Revival, May 19-20; MOTUL FIM Superbike World Championship GEICO Motorcycle U.S. Round featuring MotoAmerica Championship of Monterey, June 22-24; Monterey Pre-Reunion, August 18-19; Rolex Monterey Motorsports Reunion, August 23-26; Continental Tire Monterey Grand Prix featuring AMERICA'S TIRE 250, September 6-9; Porsche Rennsport Reunion VI, Sept. 27-30; and Pirelli World Challenge/SRO Intercontinental GT Challenge, October 26-28.