Video of the Week- New Feature

We are starting a new feature here on TLP and that is a weekly post of the best car video on the Internets in our opinion.  This is based on our own judgement and is not backed up by science, or even common sense.  The videos we pick could be new or old.  It really just depends on what we found entertaining that particular week.

This week's video is a throwback to one of the greatest film series ever created.  The Hire was a series of eight short films made for the internet back in 2001 and 2002.  It was one of the first experiments with branded content as BMW paid for the films in order to highlight various BMW automobiles.  The films and associated marketing strategy costs an estimated $22 million.

Vehicle featured is a BMW E39 M5 The fourth short film of The Hire Series Directed by Guy Ritchie This is BMW's film of The Hire Series, all rights and copyright belongs to BMW, BMW Films, Directors and Producers It's not available for download from any BMW source now, and I thought it would be a good idea to upload it.